Modern Times radiates sophistication and elegance. The shop itself has been designed to function as a large display case, which communicates well at its corner location. Bright white and lipstick red provide a clean backdrop for the eclectic modern fashion and accessories Modern Times has been providing Chapel Hillians for years now. Plush carpeting underfoot keeps stylish heels stealthy and globe pendant lights hover at different heights to create a cosmos effect overhead. Perhaps the most striking design feature, is the red curve that works its way through the boutique like a diva displaying merchandise with finesse. Other swoon worthy elements include marble counter tops, industrial racks (which the owner intended to be red) and birdie silhouettes on the store front windows. Please note, that the changing rooms are not visible in the following photos, which should serve as a sigh of relief to those who don't fancy parading their fitting forays on the main floor. Instead, customers try on clothing in spacious rooms set apart from the boutique's large glass facade. Whew. And for those who are not so fashion savvy, a large desk serves as Modern Times' consultation hub, where one can chat comfortably with staff about all things stylish.
Modern Times owner: Hillary Fisher. www.shopmoderntimes.com
A red undulating wall at eye level adds intrigue and sensuality.
Layered objects create dynamic depth and engaging visuals.
This ideal location is enhanced by a revealing glass corner.
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