Cuban art duo Guerra de la Paz puts wonderland to shame with their insightful and psychedelic installations. I believe Alain Guerra and Neraldo de la Paz's working process and message directly relates to the resources we have and context that we find ourselves in as retail designers at S.A. Select. Here's what they had to say:
"Using recycled objects as our medium and the guidance of the unrelenting amounts of information that fuel today's mass consciousness and it's subversive parallels. Allowing us to explore ways to reinvent historic themes and classic icons while still commenting on contemporary culture.
. . .Gaining access to an overabundance of discarded clothing - relics that once helped define an individual's personality and communally speak of environmental issues, mass consumption, and disposability - opened the doors for us to working with garments as a material. We often see ourselves as vehicles guided by their essence and silent histories."
As soon as I saw Guerra de la Paz's work, I began daydreaming about the kinds of unimagined landscapes that we could create with the "not so delicately used" clothing that comes into Salvation Army's donation station. One landscape that I kept returning to was an autumn garden, marked by those seductively deep hues that come with the season's roots, tubers, squash, kale and cabbage. Colors so rich you can smell the vitamins in them. We could cultivate our own unique veggies, bulging and layered with fabric. Shoes could be breaking through some rich Carolina soil like beets while rogue sock squash vines could be climbing the walls.
Here's my butternut squash. It's a sock, fabric and some string. Perhaps not so striking on its own, but try imagining loads together... spilling over a display.
1 comment:
This is AWESOME. I wanted to do something 'tree like' with hanging shirts. The tree image was what I was looking for. Great find and great idea.
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