Friday, September 4, 2009

Respire Retail Materials Board

Again with the collage!  This poster is my design proposal for "Respire", a high-end coat and scarf boutique.  Basically, I'm trying to convey the store's material make-up and physical layout in a manner more focused than the previous collage.  This is where ideation moves towards realization and conceptual ideas transform into surfaces, finishings, furniture, lighting and merchandise.  I've chosen bright citrus hues of color and paired them with glitzy items both old and modern to create a breath of fresh design within a retail context.  Mirrored surfaces, wire mannequins, rays of light (check out a detail of Ricardo Garza Marcos' light cubes here) and structural pass-through panels all add to the sense that this is an environment where breath moves freely.  The boutique's sign is based on Kai Lossgott's playful illustration appropriately titled "Breathing".  

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